Locksmith Scam Artists and Google Adwords

Locked Out? Beware The "$19 Service Call" Bait and Switch

Here's the bait...

"We will come to you for only $19. No locksmith can give you a price over the phone. Seeing what is happening with your individual situation is a must. Some cars have more sophisticated security systems that may take longer to unlock and cost more as well."

Really? You really want to put that out there for real locksmiths to see? Let's break it down, line by line (or lie by lie)...

"We will come to you for only $19"  Yeah, I'm sure you will. I like to call this the EXTRA $19 charge, as it is in addition to what "they" determine the actual work will cost you. It's the old "bait and switch". 

$19 sounds cheap but it's basically what they are charging you just to come out and give a quote. It will be added to the total once the work is completed. Don't like the quote? They still expect you to pay that $19!!

"No locksmith can give you a price over the phone"   Really? A reputable one will, all day and every day. It's called a FREE quote and it's how most real businesses operate. We always give a flat rate "total" over the phone for any lockout service, never a "service call charge, plus labor"!

"Seeing what is happening with your individual situation is a must" There is not a make or model that we haven't "seen". Unlocking a car is like delivering a pizza. Most of the job is driving to the location. The actual work normally takes seconds, if you know what you're doing.

"Some cars have more sophisticated security systems that may take longer to unlock and cost more as well"  Really? Please tell me which one's take longer? And what exactly is a more sophisticated security system? ... "oh wait a minute now, you have one of them there sophisticated security systems that takes longer to unlock" ...whatever!

Reputable locksmiths and lockout professionals know how to do their jobs, how to run their businesses and, most importantly, how to provide honest customer service.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
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