Attention Towing Companies: Are You With The Brand?

Does your towing company also perform car unlocking service? Inexpensively add our trusted brand name to yours and increase your lockout revenue! (most locked out customers don't search "towing"). "ABC Towing" becomes "ABC Towing and MrQuickPick™ Lock & Road Service"!

5 Solid Reasons to Brand Your Car Unlock Biz with MrQuickPic​k

Greetings fellow Service Providers!

Are you tired of losing revenue to the online scammers? You know, the international "$19 plus labor" scam artists that fill the internet with their "bait and switch" tactics? Even more tired of wasting your money on pay-per-click ads, trying to compete on your own as a local "mom and pop"? Well so was I!

I’m Jon Taylor, founder of the MrQuickPick "Lock and Road Service" brand. I’m not telling you anything you don’t already know... Once the phone books disappeared, the scammers took over internet marketing, literally popping up overnight! And while they may not know much about locksmithing, they are seasoned professionals when it comes to web design, online search, algorithms and Google Adwords. And by robbing our former customers with their exorbitant fees, they now have even more funds to continue and increase their bogus advertising online. It’s a vicious cycle and one that needs to end now!

That's why I started the MrQuickPick brand!

"Add Our Trusted Brand Name to Yours!"

If you are looking to get back in the competition and reclaim your customers, consider branding with MrQuickPick to inexpensively market your mobile locksmith or roadside service business with our reputable, national trade name. Here are Five Solid Reasons why MrQuickPick is the brand you will want to join forces with (while your territory is still available!). 

1. First and foremost... It's all about the Marketing! Yellow pages are extinct. Google Search loves"brands and branding" and MrQuickPick is the fastest growing national brand in the mobile locksmith and roadside services industry. The local "mom and pop" business going it alone quickly gets lost online. We currently have over 80 territory licensees "branding together" nationally and we're adding more every day! 
2. You’ll be provided with the same logos, images, jingles and videos that every other licensee is now customizing to market the MrQuickPick brand in their territories... all across the country. We're also working with our military veterans in transition, even some with service-connected disabilities, to start and operate their very own "lock and road service" right in their own hometowns. As a Navy veteran myself, I truly believe once America finds out veterans are unlocking cars, why would they call anyone else? 
3. MrQuickPick Territory Licensees inherit our bragging rights… three Member’s Choice Awards from AAA for outstanding customer service and our A+ rating with the Better Business Bureau (BBB). More than just a catchy name, we're a real company building our national reputation for honest, quality service since 2006.
4. Each MrQuickPick licensee has an exclusive territory… approximately 25-30 miles north, south, east and west of their base city, that is "your's and your's alone" to do business as (dba) MrQuickPick (Only one licensee per territory).
5. As a veteran-owned company, we are committed to providing business ownership opportunities to all veterans, including those with service-connected disabilities.

MrQuickPick is rapidly expanding across the country, becoming the reputable brand of choice for those wanting to start their own mobile locksmith service business or for existing companies ready to inexpensively license their territory and market themselves with our respected national name. 

More information about our licensing agreement can be found on our website  www.mrquickpick.com and in our book: 

MrQuickPick's 1-2-3 Business Plan to Unlocking Cars for Profit! The Step-by-Step Guide to Make Money Now as a Mobile Locksmith and Roadside Services Provider.

We are a group of professionals "branding" together to become the most respected and recognized name in the mobile locksmith and roadside service industry.

MrQuickPick... "Opening Doors for Entrepreneurs!"

Google search loves branding! Are you with the brand?

Attention Realtors: Want Your Clients to Remember and Refer You? ... Bring MrQuickPick to the Closing Table!

Greetings Real Estate Professionals! Looking for the perfect "parting gift" for your clients? How about something that will have them bragging about you to their family and referring you to their friends? Give them the gift of "peace of mind"...
Bring MrQuickPick to the closing table!
Our "Rekey On Me!" gift certificates are an affordable way to show your appreciation while showing how much you care about their safety and well being. $25/$50/$100 For more information call 1-800-391-7842.

MrQuickPick $39 Customer Testimonial

Locked Your Keys in Your Car? Don't be a Clown, Call MrQuickPick!

When You Hear That Sound, Turn Around!

On average, 38 children die each year in the USA from being left in a hot car. That's 38 too many. Stop the distractions and "when you hear that sound, turn around"!

MrQuickPick Launches RideShare Partner Program - Enables Qualified Lyft and Uber Drivers to Profit by Providing Car Unlocking Service

FOR IMMEDIATE RELEASE                                                                                                            

The Courier-Journal

                                                            

MrQuickPick Launches RideShare Partner Program

Enables Qualified Lyft and Uber Drivers to Profit by Providing Car Unlocking Service

LOUISVILLE, KY – August 11, 2014 - MrQuickPick, the national car unlocking service, announced today it is starting a Partner Program to enable qualified Lyft and Uber drivers to offer its respected, highly trusted service for motorists who have locked their keys in their cars.  The Partner Program is open for limited enrollment to selected Lyft and Uber drivers, starting in the Louisville market.   

“There is a natural fit between what we do and what the major rideshare services offer,” said Jon Taylor, CEO of MrQuickPick.  “For a rideshare driver who is out and about, with a mobile device and GPS, we can help that person make extra money by providing a very useful service to locked-out customers.”

The Partner Program emphasizes quality control and trust.  According to Taylor, many car unlocking services do not operate honorably and leave customers with unexpected high fees and often shoddy work.  Taylor has made integrity a priority for every MrQuickPick contractor he certifies.  For this reason, he feels that there is a strong potential affinity between his service and the rideshare programs.  “Both MrQuickPick and the rideshare companies value integrity and transparency,” said Taylor.  “Their customers want to see who is coming and know that they've had a background check. They need to know that the company is legitimate and will do what they say they will do for the price they say they will charge. They want accountability.  When we partner with the rideshare drivers, that’s what we will offer to our mutual customers.”

Lyft and Uber drivers who qualify for the MrQuickPick program must undergo a background check.  Once approved as contractors, they will receive the hands-on training required to unlock most cars, trucks and SUV’s on the road today, utilizing a professional yet very simple set of tools available from MrQuickPick.  “We can teach most anyone to unlock a car in a relatively short amount of time. It’s not a difficult or dirty job, in fact it’s actually kind of fun” says Taylor.

About MrQuickPick

MrQuickPick is a group of experienced professionals "branding" together to become the most recognized and respected name in the mobile “lockout locksmith” business.  The founder, a US Navy veteran, started his first lockout and roadside assistance business in 2006 and currently has licensees in over a dozen cities. MrQuickPick is a long standing member of the Better Business Bureau, where it enjoys an A+ rating.  The company is also a three-time winner of the AAA Member’s Choice Award.http://www.MrQuickPick.com/

For more information about MrQuickPick or the Partner Program please call Jon Taylor at 502-415-1779 or email info@MrQuickPick.com.

# # #

MrQuickPick's Shark Tank Proposal - Second Round Video Submission

This Car Unlock Service is Looking for a “Lyft” from RideShare Companies... Multitasking Drivers Could Unlock “Uber” Profits (as well as Cars!)

While “ride-sharing” companies like Uber and Lyft have been around for a few years in some cities, they only recently hit the streets of Louisville KY. When they finally did, Jon Taylor was watching closely, very closely. “I could sense the similarities that their businesses had with ours and the technology their services used was one that ours desperately needed” said Taylor, founder of MrQuickPick Lockout Locksmiths. That technology was the gps mobile app and the transparency that came with it. “If ever there were an industry in desperate need of transparency it is the entire car unlocking business. Too often a haven for unscrupulous “bait and switch” tactics and the frequent target of local troubleshooter news stories, we have been long overdue for some serious industry changes”.

And that’s what was appealing about the ride-share app. Facing similar challenges, these ride-share companies knew that integrity and transparency went hand-in-hand. The customer wants to see who is coming and know that they've had a background check, that the company is legitimate and will do what they say they will do for the price they say they will charge. There is accountability. All very important to both the ride-sharing and car unlocking businesses. “I wanted to be in that loop so much that I became a ride-share mentor (trainer) and founding driver for Lyft in Louisville”. The hands-on experience with their mobile app system and the technology they use made it more clear than ever that my lockout business and this industry needed the same platform”.

Now Taylor is trying to take the “same” concept a step further, as in the "same" drivers. “Why not? We’re all driving around town, serving our customers, waiting for the next call. Why not have a few ride-share drivers in each city also trained to unlock cars? It’s only about a $50 tool kit and I can train most anyone to unlock a car in a relatively short amount of time. It’s not a dirty or difficult job, in fact it’s actually kinda fun! Once it catches on as an additional service offering it could quickly add millions of dollars in annual revenue to both businesses, as well as a bit more clout. “I’m still in the early stages of gauging interest, but I truly believe the first company that wants to join forces in this endeavor will be pleasantly surprised. Let’s run a test market in a ride-share established area and see what happens. The app is already in place. Marketing and drivers are in place. We add a few tools, tweeks and training…look out!”.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

MrQuickPick's Latest Rap - Who's Your Locksmith?

Introducing The Original Rappsmith! from MrQuickPick Lockout Locksmiths

MrQuickPick's Lockout Locksmith Band

For Just a Few Hundred Dollars in Startup, This Roadside Assistance Business Offers Exceptionally High Returns

MrQuickPick: "Uber driver with a cool set of tools"...

There are few new businesses one can start totally from scratch that offer the extremely high return on investment that the auto lockout and roadside service business does. The start-up money required is minimal, the tools required are minimal, and the training and skills are minimal. 

Please note: I am not talking about the trade of being a professional locksmith and the tools required. The auto lockout business (as part of roadside assistance) is strictly about unlocking cars and trucks, unregulated in most states and therefore not requiring one to have a locksmith license or other credentials. I'm also not talking about being a scam artist or using scammer tactics to do business. 

Being unregulated in most states, the "rip-off" artists have flocked to the fast money, high ROI of the car unlocking business. In the absence of regulation, this industry, and the unsuspecting public, need honest and fair priced options when it comes to retrieving keys out of locked vehicles. And while a traditional locksmith will provide this service, it is typically less expensive to use a lockout service with much lower overhead. Unless you actually need a key made, calling a locksmith to unlock a car is like calling a plumber to use a plunger on your toilet... most often a bit of overkill!

The actual procedure used to open most cars has nothing to do with keys or locks. It is much more like an arcade game, trying to push a button here or turn a knob there. Any locksmith will tell you that this is not really "locksmith" work. Don't get me wrong, locksmiths will do this work and do it well, but they will usually charge more than a mobile roadside assistance service.

Back to the topic...Starting your own roadside assistance service requires:

Tools - Steck Manufacturing has a kit called "The Big Easy" which will enable you to unlock 90%+ of vehicles you'll run into, quickly, efficiently and damage-free. Costs about $70. Available at http://www.mrquickpick.com/tool-shop/

Training - There are plenty of resources online (some obviously better than others) that will show you how to unlock cars and trucks. Steck actually has a video on their website that shows you how to use their kit. You can also get plenty of hands-on training at the local junk yard. Unlock about fifty+ different makes and models and you're probably better trained than most of your competition, especially the scammers!

Marketing - You have the tools and the training, now you just need the customers. What you spend to market your service will be the key to a high or low ROI. The best way to make the phone ring in this business is with a national brand and successful business marketing plan... www.MrQuickPick.com

Check out "MrQuickPick's 1-2-3 Business Plan", now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.

Breaking Into Cars for a Living...The Easiest Cars to "Break Into"!

I guess I "broke into" my first car (literally, my first car) in the late 70's or early 80's. It was a 1977 Oldsmobile Delta 88 and it was my own car, so technically I guess I wasn't "breaking in", (in fact, if you're actually "breaking" anything, you're probably not doing it right). Back then, when you locked your keys in your car, you fished them out yourself. At least that's what we did. Usually with a coat hanger, straightened out into a rod with a little loop at the end. It was kinda fun actually. Who would ever have thought you could one day make a living at it.
 Now as a "lockout professional", I've unlocked thousands of cars, trucks, big rigs...you name it. Only a handful of small damages, all within my first six months or so (the learning curve). Most vehicles provide very little challenge anymore, and can normally be unlocked within seconds...some even less!

The following are, what I consider to be, the easiest vehicles to "break into":

1. Honda Accord: As difficult (and opposite) as the Civic is to unlock, the Accord is, surprisingly, a piece of cake. Surprisingly because it is "higher end" than the Civic and because it's annually one of the most "stolen" vehicles (according to Forbes list of vehicles stolen in 2011, 2012). I would actually include most every vehicle that still has a "pull-up" knob on the door to my list of easiest to break into. A knob-lifter and wedge have you unlocked in seconds. Slim Jim or z-tool also work pretty quickly, just avoid any side-airbags!
2. Ford Focus: Pull the handle with your reach rod and you're in. Once again, I'll include any vehicle that allows you to simply pull the handle, and there are quite a few. Just don't pull too hard! I've had to replace just a few broken handles :)
3. Frame-less windows: I almost included this on my "most difficult" list because of the often tight fit (metal rod on glass), especially with most Suzuki vehicles. But proper use of the plastic wedge(s) allows for instant access and entry with most vehicles.
4. Any vehicle that is running: I don't care what the make and/or model is, if it's running you should be rolling down that window within mere seconds. I'm sure someone will probably point out an exception to this but I'm currently unaware of any.
5. Ford Explorer: And any other vehicle that has the push button, electronic entry.

These are the vehicles I have found to be the easiest to unlock in my years of running a lockout service. Maybe yours are different? If you have vehicles to add or suggestions and helpful tips, please share.

 Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Breaking Into Cars for a Living...The Ten Vehicles Most Often Stolen by Car Thieves

Ten Vehicles Most Often Stolen by Car Thieves

Model: Honda Accord

Total thefts: 58,596
Most frequently stolen model years: 1990-1997

Model: Honda Civic

Total thefts: 47,037
Most frequently stolen model years: 1990-2000

Model: Ford full-size pickup

Total thefts: 26,770
Most frequently stolen model years: 1997, 1999, 2000-2008

Model: Chevrolet full-size pickup

Total thefts: 23,745
Most frequently stolen model years: 1992-1997, 1999-2001, 2003- 2004, 2007

Model: Toyota Camry

Total thefts: 16,251
Most frequently stolen model years: 1989-1991

Model: Dodge Caravan

Total thefts: 11,799
Most frequently stolen model years: 1997-2003

Model: Dodge full-size pickup

Total thefts: 11,755
Most frequently stolen model years: 2001-2005

Model: Acura Integra

Total thefts: 9,555
Most frequently stolen model years: 1994-1996

Model: Nissan Altima

Total thefts: 9,169
Most frequently stolen model years: 1997

Model: Nissan Maxima

Total thefts: 6,947
Most frequently stolen model years: 1996

Courtesy of: http://www.bankrate.com/finance/auto/10-vehicles-most-often-stolen-car-thieves.aspx#ixzz2j7oD7T1d
Follow us: @Bankrate on Twitter | Bankrate on Facebook

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Breaking Into Cars for a Living...The Most Difficult Cars to Break Into!

I guess I "broke into" my first car (literally, my first car) in the late 70's or early 80's. It was a 1977 Oldsmobile Delta 88 and it was my own car, so technically I guess I wasn't "breaking in", (in fact, if you're actually "breaking" anything, you're probably not doing it right). Back then, when you locked your keys in your car, you fished them out yourself. At least that's what we did. Usually with a coat hanger, straightened out into a rod with a little loop at the end. It was kinda fun actually. Who would ever have thought you could one day make a living at it.
 Now as a "lockout professional", I've unlocked thousands of cars, trucks, big rigs...you name it. Only a handful of small damages, all within my first six months or so (the learning curve). Most vehicles provide very little challenge anymore, and can normally be unlocked within seconds. But occasionally, just when you start to feel invincible, you run into one of "those" lockouts. The one's that can take more than "a few seconds".

The following are, what I consider, some of the more difficult vehicles to "break into":

1. Honda Civic: As easy (and opposite) as the Accord is to unlock, the Civic has been my challenge. I'm talking about the newer Civics, not the one with the pull-up knob (like the Accord). The unlock "switch" pushes in instead of pulling out and is normally quite rigid. I have fished keys out of a purse to push the unlock button on the fob to avoid dealing with the switch. Recently I have found using an air wedge at the top of door and sending rod straight down to button provides better leverage and works much better than coming at an angle.
2. Newer Ford Taurus: Ran into the same challenge as above with a 2012 Taurus recently that would not open with handle pull or push button. Plastic molding on door sounded like it wanted to snap. Keys were on seat so I ended up unlocking with the key fob (again). This is usually a last resort procedure for me.
3. Lexus/Avalon w/auto-lock: These are not a problem anymore but did take some getting used to. It's all about the timing, as the "unlock" will immediately "relock" and you have about half a second to pull the door handle (normally while the car alarm is going off!). Someone once told me that the rear door locks give you about twice as much time before they" relock". Not sure if that's actually the case. Someone let us know.
4. BMW w/deadlock: I used to turn down the BMW's unless the keys were in the ignition, fearing the dreaded deadlocking system. Have actually only run into it a few times and most beamers were fairly easy to unlock via push button or key fob. Included on my list only because of the deadlock possibility.
5. Older Mercedes with dead battery: The ONLY vehicle I was unable to open. Tried everything I knew. Even Googled it that evening and came back the next day. Wish I could remember the model but it had pull up knobs that wouldn't pull up because battery was dead. Couldn't get hood up to charge battery. Actually had the key but would not work with dead battery? Not sure whatever happened with that.
6. Jeep Wrangler hard-top: These used to slow me down every time. I'd use my z-tool to locate what I thought was the correct rod, once stubbornly searching for over an hour. Finally went back to the air wedge. How about 2? Two air wedges at the top of door will allow you to get a reach rod down to unlock button. Last Wrangler only took about 30 seconds.
These are the vehicles I have found to present the most challenge in my years of running a lockout service. Maybe yours are different? If you have vehicles to add or suggestions and helpful tips, please share.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Yellow Page Ads are a Complete Waste of Money for this Lockout Locksmith Service

Pay-per-click advertising, such as Google Adwords, is the most effective form of advertising for an emergency service such as lockout locksmith. As irrelevant as phone books have become, they are even more so in a situation where time is of the essence.

So you're at the local mall and, finished with your shopping, you get back to your car only to discover that your keys are locked inside. What will you do next? Walk back to the mall and hope to find the customer service desk (if they still have one of those) and a phone book (if they still have one of those)?

Of course not! If you're like almost everyone else on the planet, you have a smart phone. If not, you will see someone walking by with one of these devices and ask for help. You will then use the Google app to search for one of the following: "Locksmith" "locked out" "keys in car" "unlock car" ... you get the picture. And it doesn't have to be at the mall. Even at your home or business, you will more than likely step over the phone book to get on the computer or smart phone and search Google for help.

Sorry Yellow, that's just the way it is, at least for this lockout locksmith business, where our customers are in an emergency situation of sorts. They need help and they need it NOW. For other businesses, this may not necessarily be the case. I have a friend, for instance, who runs a computer repair service. He still does get a good bit of business from the phone books which makes sense, as when your computer doesn't work and you may have to RESORT to finding and using a phone book. But other than a few rare examples (and old-school holdouts), these books continue to be on the way out and a complete waste of money for advertisers.

Still, to their dying breath, Yellow will argue that these books still have a great ROI and offer other marketing programs that are most beneficial... like their app! Really? I have NEVER had a customer tell me that they Googled "yellow pages" first and then searched for and found us there. Sorry, that just doesn't happen. In the end, you have been caught sleeping at the techno-wheel and Google has taken all of your business and customers. Similar to other obsolete companies, like Kodak, you snoozed and you have completely lost your market dominance. Now go rest in peace.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Using Google Adwords to Promote Your Lockout Locksmith Service

Negative Keywords and Negative Locations Positively Save You Money

If you have a successful lockout or locksmith business you are probably already using Google Adwords. If not, you should be. Adwords is Google's pay-per-click advertising (ads that show up at the top of their search screens). We started using Adwords (and stopped advertising in the yellow pages) about five years ago and never looked back. Phone books may still have some benefit for a full service locksmith company, but a mobile "lockout-only" service should consider it a waste of money. No one is looking for a phone book when they lock their keys in their car. They just aren't. They are grabbing the nearest computer, ipad or smart phone and Googling for assistance (or calling a friend to do one of the above).

We spend right around $1000 a month on our current campaigns. It used to be much higher but, through the years (and the many Google "enhancements"), you eventually learn a trick or two that can save you a bit of money over time. Sometimes quite a bit of money. And while you can learn a lot from the many (many) pages and wealth of online instructions for setting up a "successful advertising campaign", nothing gets you up to speed faster than the traditional "school of hard knocks".

Nothing gets your attention quicker than a $30 "click" for a call asking for help with something you don't even do (can you open my grandma's safe?). Get a few of those clicks in a day and you'll quickly realize why Google's stock price is currently over $1000 per share (GOOG $1036.24, yesterday's close). Very frustrating; been there and done that. But remember, it's all about your average cost per click (CPC) and, done properly, Adwords can provide a much higher return and pin-point control of your advertising dollars than any other form of advertising. Don't let the SEO/SEM salespeople fool you with their promises of "top billing". They may be able to help you get ahead organically, but nothing beats an ad at the top of the search page. And nothing gets you on top of the Google search page but Adwords. (Bing never made my phone ring).

One of the biggest "tips" we have implemented is the use of negative keywords and negative locations.
Don't want those calls asking you to unlock grandma's safe? Add "safe" and "unlock safe" to your list of negative keywords. This ensures that when someone searches Google for "unlock my safe", your ad does not appear. We currently have a (growing) list of negative keywords (over 100), including words like "how" (no more "how to unlock a car" calls) and "learn" (no more "learn to be a locksmith" calls). You get the picture.

Same goes with negative locations. Why show your ad in areas that you do not even cover, only to have a telemarketer click your ad to call and try to sell you something you don't need (like SEO/SEM plans)? Or a click-happy competitor? I have checked Google "search" while far away on vacation and was surprised to see pay-per-click ads for companies hundreds of miles away. Granted, some larger, full-service companies may see value in multiple location settings. But for a smaller, lockout-only service in a particular city, no good can come from it. Even though you may not have included these other locations in your settings, it is wise to "block" areas you do not want your ads to show. Yes, you may miss the very occasional "out-of-town search to help a friend" in your area, but those calls are few and far between and well worth missing to avoid the possibility of bad calls.
We list every state (other than our's, obviously :) as a negative location. Then include nearby cities within our state that we do not cover. This cut's down on errant calls from areas you do not service and, therefore, your advertising costs. Remember, it's not only about generating good clicks but also avoiding bad clicks that will help to maximize your bottom line.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Locksmith Scam Artists and Google Adwords

Locked Out? Beware The "$19 Service Call" Bait and Switch

Here's the bait...

"We will come to you for only $19. No locksmith can give you a price over the phone. Seeing what is happening with your individual situation is a must. Some cars have more sophisticated security systems that may take longer to unlock and cost more as well."

Really? You really want to put that out there for real locksmiths to see? Let's break it down, line by line (or lie by lie)...

"We will come to you for only $19"  Yeah, I'm sure you will. I like to call this the EXTRA $19 charge, as it is in addition to what "they" determine the actual work will cost you. It's the old "bait and switch". 

$19 sounds cheap but it's basically what they are charging you just to come out and give a quote. It will be added to the total once the work is completed. Don't like the quote? They still expect you to pay that $19!!

"No locksmith can give you a price over the phone"   Really? A reputable one will, all day and every day. It's called a FREE quote and it's how most real businesses operate. We always give a flat rate "total" over the phone for any lockout service, never a "service call charge, plus labor"!

"Seeing what is happening with your individual situation is a must" There is not a make or model that we haven't "seen". Unlocking a car is like delivering a pizza. Most of the job is driving to the location. The actual work normally takes seconds, if you know what you're doing.

"Some cars have more sophisticated security systems that may take longer to unlock and cost more as well"  Really? Please tell me which one's take longer? And what exactly is a more sophisticated security system? ... "oh wait a minute now, you have one of them there sophisticated security systems that takes longer to unlock" ...whatever!

Reputable locksmiths and lockout professionals know how to do their jobs, how to run their businesses and, most importantly, how to provide honest customer service.

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Honest Locksmiths Competing With The Scam Artists

If You Can't Beat 'em, At Least Don't Join Them!

I've often expressed my gratitude for the internet in leveling the advertising playing field and allowing the smaller budgeted businesses to compete with the deeper pocketed conglomerates. Unfortunately, this situation has also proven quite lucrative for the scam artists in many professions, especially the cash heavy lockout locksmith service. No longer is there the need to commit to a phone book advertisement for 12 months at a time. The scammers can now come and go as they please, posing as local businesses with flashy websites and showing up at the top of most search engines. Masters of the “bait and switch”, they advertise a low “service fee” to attract your attention. But beware! Upon their arrival you will receive the “labor charge”, often 3 or 4 times higher than what would be considered normal. Don’t like the quote? You’re still on the hook for their “service fee”. Sounds like a racket to me!

Lockout and locksmith service is regulated in only a handful of states (Alabama, California, Connecticut, Illinois, Louisiana, Maryland, Nebraska, Nevada, New Jersey, North Carolina, Oklahoma, Tennessee, Texas, Virginia and Washington D.C.). But even with regulations, it can be a difficult industry to enforce. Most of these “companies” are not local; in fact, some are even in other countries. They have websites heavy laden with SEO design and utilize pay-per-click advertising, such as Google Adwords and Microsoft’s Bing.

By running an over-priced scam, they have larger budgets and can afford to stay at the top of the search listings with high keyword bids. They recruit “contractors” within their targeted cities (often other locksmiths) to actually perform the work. It can be difficult for a legitimate, “fair priced” business to compete and I personally know locksmiths who have resorted to working for these type of “shell” companies. They claim they are providing a legitimate service with legitimate leads but in reality they are nothing more than a middleman; a shadowy puppet-master driving up the service cost to the consumer and making the once-legit contractor do their dirty work for a percentage. The more they can get away with charging, the higher their cut.

What’s a legitimate company to do? The best way to compete with the locksmith scammers is to stay the course. Let your honest reputation speak for itself. Mention “free quotes” and “flat rate pricing” in your ads. Urge customers to call around and compare total prices! If you can’t afford to stay in the top pay-per-click positions, at least put yourself in the mix at third or fourth place to keep the bidding competitive. And if you can’t beat ‘em, at least don’t join them! Remember, they’re not locksmiths. They are website designers at best, taking business away from you and, upon scamming your customers, selling your business back to you in the form of leads. Yup, sounds like a racket to me!

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Invalid Clicks – The Dark Side of Google Adwords

Battling the Competition With Invalid Clicks!

As great of a marketing tool as Google Adwords is, putting your business out in front of the masses, it can also put your business at risk for fraudulent activity in the form of “invalid” clicks. These clicks can come from a number of sources, including telemarketers, robots, or your competition…okay, especially your competition. Unlike valid clicks, made by legitimate/potential customers, invalid clicks are blatant abuse, resulting in the actual theft of advertising dollars from an unsuspecting business.

Anyone who advertises using pay-per-click, such as Adwords, will undoubtedly check their ad placement on occasion. Some will monitor it daily, some hourly, some constantly. The whole objective is to get as high a position as possible on the first page of the search. There are two sure ways to get to the top of the page: You spend more (by bidding keywords higher) or “they” (your competition) spend less (or at least have less to spend). One way to accomplish the latter is to diminish a competitor’s budget by clicking their ads. I know my competitor’s click my ads (there are ways of knowing exactly who/where they are).  

No one has more to gain by clicking on your pay-per-click ad than your competitors. In fact, the whole process lends itself to perpetual fraud and abuse, as the recipient of an invalid click (or clickee) will soon become the “clicker”, looking to exact revenge on the guilty party. Not sure who it is? Click on everyone just to be sure (the others have probably clicked you at one time or another anyway). Only problem now is that you just started the whole process all over again, ten-fold. And this is not just an innocent prank or online version of “ring and run” (or doorbell ditch, depending on where you grew up). This is serious business with often serious financial consequences for those caught up in the fray.

More times than I care to remember I have checked my Adwords stats on any given day and watched my phone-specific clicks go from zero to 10, 20 or even more without the phone ringing a single time. Then the numbers may just as quickly retreat, as the Google fraud detection system kicks in and removes the bogus charges.  Did they catch them all? Maybe. Hopefully. Who really knows? You can call Google and ask them, but don’t expect a sympathetic response. They’ll explain the processes they have in place and may run an audit of sorts (just to make you feel good?) but don’t expect to get any kind of refund. The system supposedly gives you the benefit of the doubt if a click seems “questionable”. Sounds good, but even Google can’t really guarantee the validity of anything. And like it or not, through the years, I’m quite sure we’ve paid for many, many an invalid click. Chock it up to the cost of doing business.

In the end, the big winner will always be Google. I only wish I had bought stock in GOOG when it was around $100 per share (Monday’s close: GOOG $1031.55). Being a Google shareholder would at least make the invalid clicks seem less like a bad loss and more like a good investment!

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Attention All Lockout Locksmiths... Let's Put the Scam Artists Out of Business!

$39 TOTAL to Unlock ANY Car in America!

Attention All Lockout Locksmiths:

Are you losing major revenue to the “bait and switch” scam artists who advertise $15 and $19 service fees online? Tired of trying to compete with your own “pay-per-click” ads, only to realize first-hand the high expense and fraudulent activity that occurs in this realm? Ever wonder how the honest lockout locksmith is going to survive (never mind thrive) in this new age of scammers and high priced “pay-per-click” advertising?

My name is Jon Taylor, founder of MrQuickPick™ Lockout Locksmiths and author of “Breaking Into Cars for a Living!”. In this new age of smart phones and mobile advertising, it’s been tough for some businesses to keep up with this vital but ever-changing marketing technology. On the contrary, the scam artists are at the top of their game, especially in the high volume, fast-cash business of auto lockout service. These scammers are advertising everywhere, offering $19 service calls that quickly turn into much higher priced “bait and switch” scams by the time they are finished exploiting a vulnerable customer. As an honest business owner, I have tried taking the opposite approach by offering “Low Flat Rates” and “TOTAL Prices” in my advertising, with limited success. While I do get a good number of thankful customers, it still comes with the high priced “clicks” that significantly eat up profit margins.

What to do? So what is an honest lockout locksmith to do? How can we compete against these “bait and switch” scam artists so prevalent online? Here’s how I see it: Anyone experienced in unlocking cars knows two things, 1. It only takes a few minutes or less to unlock most vehicles, and 2. There is a lot of money that can be made for just a few minutes work. It’s not like we’re delivering pizzas for $10 apiece, with a storefront and overhead costs. If you’re good, you’re unlocking cars in under a minute and pocketing $30+ per job even after calculating gas and other expenses. $30+ per job is not a bad rate if it’s consistent. But in this business of unlocking cars, prices are all over the board! Even the largest companies are inconsistent when it comes to their pricing. So here is my proposal:

$39 TOTAL to Unlock ANY Car in America! 

39 Dollars — ONE Price — QUICK Service

That’s 1-800-391-QUICK

Here’s how it works: Customers calling the toll-free number will be given a flat rate of $39 for auto lockout service during normal business days/hours. The job information will then be forwarded (text or emailed) to the designated primary lockout locksmith for that territory. The lockout locksmith will provide the service and collect the $39 charge. There is only a $4 fee for each completed job, that’s it. The lockout locksmith nets $35 per job and also has a new local customer for any repeat or future services!

Benefits to the lockout locksmith:

Consistent / high volume: At $39, we should eventually get every auto lockout in America.

No “pay-per-click” charges: You’re only paying for jobs you actually complete. No other fees!

Future business: They’re now your customer. Give them your business card for repeat or other services.

I believe “$39 Total” is the best all around price point for this type of service. If you’re not already in that price range, chances are one of your competitors is (or will be). It’s very fair to the customer and the lockout locksmith, especially as job volume increases. “$39 Total” is for weekdays during normal hours and within the territory determined by the lockout locksmith during the application process. Nights, weekends and holidays shall have higher flat rates determined by lockout locksmith during the application process.

Now, I can already hear groans of “I don’t get out of bed for less than $75” among other choice words and that’s fine. This venture is not for everyone and I understand that. But I’m positive there is at least one lockout locksmith in most every city in America that would be willing to unlock cars for $35 net on a regular basis, with no other advertising costs, fees or obligations. Remember, we’re not making pizzas here, and you really have nothing to lose, except the scammers!

If you are interested in becoming the primary lockout locksmith for your area, please email me at info@mrquickpick.com or call 800-391-QUICK for further details and application. Thanks!

Jon Taylor

MrQuickPick™ Lockout Locksmiths USA

info@mrquickpick.com

800-391-QUICK

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living!”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com.

How to Start an Auto Lockout Locksmith Business. Unlock Cars for a Living!

Our Step-by-Step Guide to Starting Your Own Lockout Service and Roadside Assistance Business.

Looking for a new business idea with very little start-up money required yet potentially huge returns? A job where you can truly "work from home" and set your own schedule?
Well look no further than an old business with some new ideas...
Roadside Assistance!
No, this is not the next "get rich quick" scheme. On the contrary, this is a real business with real work, real customers and very real income potential!

Right this very minute, someone, somewhere has locked their keys in their car. It happens every day, all day long and into the wee hours of the morning. And it’s not just keys locked inside a car. Drivers in every city and state across the nation (including yours), are constantly in need of jump starts, tire changes, gas delivery and lockout service. The demand is there and the skills required are minimal, so where are you? At your 9-5? In your suit and tie? Or maybe looking for a job, a better job or in between jobs?
Well if you've always wanted to be your own boss and you’re not scared of a little hard work, maybe it’s time to ditch the suit and tie, or put down the remote and the video games. Maybe, just maybe, lockout service and roadside assistance (or what we like to call “Lock and Road Service”) is the right choice for you!
Did you ever wonder what the person who just unlocked your car actually makes for a living? He just charged you $60, but surely he doesn't get to keep all of it, or does he?
He must have overhead, a storefront, expensive equipment and years of training? Maybe…or just maybe he works from home, out of his car, with a few hundred dollars worth of tools and advertises online, pocketing $200-$300+ per day. Maybe he’s knocking down six-figures a year, driving around town providing roadside services to other people who are trying to get to their "real" jobs (working for someone else).

Meet Jon Taylor, aka MrQuickPick™, founder of Quick Pick Lockout Service and MrQuickPick™ Lock and Road Service. While working as a hotel manager, Jon would often assist his guests with their automotive needs, calling on auto clubs to help with a tire change, dead battery or keys locked in a car. Sometimes it would take so long for help to arrive that he would simply grab some tools and do it himself. That’s when he realized he could put his own business savvy and strong work ethic into starting and running his own “lock & road” service. His company, Quick Pick Lockout Service, would gross over half a million dollars in it's first three years and, in the process, win AAA’s prestigious Member’s Choice Award for three consecutive years (2010,2011,2012). What started as a small business venture unlocking cars with a friend quickly turned into a multi-state enterprise! He has since taken this model for success and helped numerous others (including veterans, like himself) get into business for themselves as MrQuickPick™ licensees within their hometowns.

Now MrQuickPick™ take's you step-by-step through the entire process, covering everything from the tools and training to the successful marketing plan that enables this business model to thrive for practically anyone, anywhere. Did you know that you can sign up with the major auto clubs to do their light duty roadside services such as jump starting a car or delivering gas, right there in your hometown? We tell you what you need to do to become a service provider for these companies, right down to filling out the application. Not sure you could ever figure out how to unlock your own car, never mind someone else's? We provide the do's and don'ts to all of these "light duty" services, including links to the tools and helpful training videos. And for those who think they're just not cut out to do the work themselves, we'll help you start up the business and hire others to do the work for you. Whether you come from a mechanical background or just have business savvy and a strong work ethic, this may just be the opportunity you've been looking for!

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
www.QuickPick.net. www.QuickPickLockout.com. 

Locksmith Scam Artists Master Keywords - Using Google Adwords to Rip You Off!

Locked Out of Your Car? Beware The "$19 Service Call" Bait and Switch!

If you lock your keys in your car and search "locked out of car" on your smartphone, you're likely to find plenty of professional locksmiths offering their services for only $15 or $19. Sounds great! Problem is, these are most often neither locksmiths nor professional. Beware the "bait and switch" tactic likely to follow:

Here's the bait...

"We will come to you for only $19"!
"No locksmith can give you a price over the phone".
"Seeing what is happening with your individual situation is a must". "Some cars have more sophisticated security systems that may take longer to unlock and cost more as well."

Really? You really want to put that out there for the real lockout locksmiths to see? Well then, let's break it down, line by line (or lie by lie)...

"We will come to you for only $19" Yeah, I'm sure you will. I like to call this the EXTRA $19 charge, as it is in addition to what they determine the actual work will cost you. It's the old "bait and switch" and the scam artists have been known to rip unsuspecting customers off for hundreds of dollars, plus the nineteen!

$19 sounds cheap and attracts a lot of attention, but it's basically what they're going to charge you just to come out and give an estimate. $19 will be added to the total price once the work is completed. Don't like the quote? Oh well. They will still expect and demand that you pay the $19!!

"No locksmith can give you a price over the phone" 
Really? A reputable one will, all day and every day. It's called a FREE quote and it's how most real businesses operate. You should always get a flat rate "total" over the phone for any lockout locksmith service, never a "service call charge, plus labor"!

"Seeing what is happening with your individual situation is a must" 
There are not many makes or models that a professional hasn't seen. Unlocking a car is like delivering a pizza. Most of the "job" is simply driving to the location. The actual work normally takes under a minute, if you know what you're doing!

"Some cars have more sophisticated security systems that may take longer to unlock and cost more as well"  
Really? Please tell me which one's take longer? And what exactly is a more sophisticated security system? ... "oh wait a minute now, you have one of them there sophisticated security systems that takes longer to unlock" ...whatever!  A professional already knows what security system to expect and, once again, the actual work normally takes under a minute, if you know what you're doing!

The average price to unlock a car should be in the $40 to $60 range, TOTAL. This may be slightly higher after-hours or on the weekends but you should still always get a flat-rate price.
Reputable locksmiths and lockout professionals know how to do their jobs, how to run their businesses and, most importantly, how to provide honest customer service. Unfortunately, the scam artists know how to use Google Adwords better than most lockout locksmiths. Unfortunate for both the honest locksmith and the unsuspecting customer. 

Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @Amazon.com: Breaking Into Cars for a Living!: Earn a Six-Figure Income Working From Home as a Roadside Services Provider eBook: Jon Taylor: Kindle Store or visit us @ www.MrQuickPick.com.
www.QuickPick.net.
www.QuickPickLockout.com.

MrQuickPick™ Lockout Locksmiths
$39 TOTAL to Unlock ANY Car in America! That's 39 Dollars - ONE Price - QUICK Service - Call 1-800-391-QUICK